BMW Art Guide by Independent Collectors

Nicole Berry

Executive Director of The Armory Show

Nicole Berry. Photo: Teddy Wolff
Nicole Berry. Photo: Teddy Wolff

Tell us a little bit about the history of the fair

The Armory Show was founded in 1994 at The Gramercy Park Hotel by New York gallerists who sought a platform to present and promote new voices in the visual arts. It was the first “hotel fair” of its kind, with dealers using the rooms of the hotel to showcase their works by day, and sleeping there by night. By the late 1990s, The Gramercy International Art Fair had become an important platform for promoting contemporary art to a larger audience of art patrons, from New York and abroad. That vision, creating a commercial and cultural convergence of the best international art in the heart of New York City, remains the bedrock of what The Armory Show stands for today. This year we’re celebrating the fair’s 25th Anniversary; it’s an opportunity to look back to the fair’s roots and revisit its impact on not only New York’s art scene, but also the larger international art scene as we look to the future.

How do you, as fair executive director, ensure that the event stays contemporary and current in the fast-paced world that is the art market?

As New York’s premier art fair, we engage with the highest level of curators, artists, and collectors. Our international exhibitors bring their most desirable and relevant artworks to the fair, whether it be work by emerging or established artists, or historical presentations by recent rediscoveries. We also encourage solo and dual artist presentations. This year, we have over 50 new exhibitors to the fair, including our first gallery from Tunisia. As the executive director of The Armory Show, I strive to ensure that each year we have a high caliber of new exhibitors, both local and international, and that their presentations are rigorous, focused, and carefully selected. This year, we welcome first-time exhibitors Selma Feriani Gallery from Sidi Bou Said, A Gentil Carioca from Rio de Janeiro, Öktem&Aykut from Istanbul, and ShanghART Gallery from Shanghai, to name a few. Several galleries who exhibited at the first fair in 1994 are also returning, including 303 Gallery, Tanya Bonakdar Gallery, Galerie Krinzinger, and Zeno X Gallery.

We also work with a different curatorial team each year to ensure that we’re presenting the most relevant and compelling new voices in the visual arts. This year, Lauren Haynes of the Crystal Bridges Museum of American Art in Bentonville, will bring together many younger African American diaspora artists exploring figuration and abstraction. Sally Tallant, the recently appointed Executive Director of the Queens Museum, has organized Platform, our curated special-projects section, which will feature new works by a roster of internally renowned artists, including Ryan Gander, Pascale Marthine Tayou, and Xaviera Simmons to name a few. And then Presents, which is devoted to solo- and dual-artist presentations by young galleries, will offer visitors a chance to see new work made by emerging artists.

JR, So Close, 2018, presented by Deitch Projects and Artsy. Photo: Teddy Wolff
JR, So Close, 2018, presented by Deitch Projects and Artsy. Photo: Teddy Wolff
The Armory Show, 2018. Photo: Teddy Wolff
The Armory Show, 2018. Photo: Teddy Wolff

Is there something in this year’s program that you are particularly looking forward to? What do the artworks being presented at this year's fair reveal about the current trends and market?

I am thrilled that there will be so many presentations focusing on female artists. In particular, I’m looking forward to Konig’s all female presentation with works by Alicia Kwade, Tatiana Trouve and Claudia Comte; works by Jorinde Voigt at David Nolan Gallery, a historical solo presentation of Lynn Hershman Leeson works at ShangART, Dorothea Tanning at Alison Jaques, and works by Fiona Rae at Galerie Nathalie Obadia in the Galleries section.

What advice do you have for the collectors that will be attending the fair this year?

The Armory Show is located in central Manhattan, which means collectors have the ability to return again if they didn’t see everything in one day. I would advise people to take full advantage of seeing the curated sections, and discovering the site-specific works in Platform. Connecting Pier 94 and the VIP lounge in Pier 92 will be the much- anticipated installation of Leo Villareal’s 75 Sky Ceiling. At 70 feet, this is the largest digital media work the fair has ever presented, and we’re thrilled to be doing so in conjunction with Pace Gallery. Finally, for those newer to collecting, the presentations in Presents, the section for young galleries, are well worth exploring. Artworks here are often more affordable than that of the main gallery presentations, providing a fresh and more accessible perspective for a burgeoning collector.

The Armory Show - Pier 94, 2018. Photo: Teddy Wolff
The Armory Show - Pier 94, 2018. Photo: Teddy Wolff

In addition to The Armory Show, what exhibition or event is on your “must-see” list?

We are thrilled to have so many fantastic exhibitions on view in New York coinciding with presentations at the fair. My highlights would be peter campus’s first major US retrospective, Video Ergo Sum at the Bronx Museum, opening March 6. Peter’s work will also be on view at the fair at Cristin Tierney’s booth and in Times Square for their Midnight Moment series. Also, Mark Mander’s Public Art Fund commission, Tilted Head, opens during the week of the fair in Doris C. Freedman Plaza at the southeast entrance to Central Park; Mark will be well-represented at the fair at Tanya Bonakdar’s booth, as well as at the booth of Antwerp-based gallery Zeno X. Lastly, Siah Armajani’s Platform presentation aligns with The Metropolitan Museum of Art’s Siah Armajani: Follow This Line, the first major U.S. retrospective of the preeminent Iranian-American artist, opening February 20.

All images courtesy The Armory Show, New York

More Information on The Armory Show

Insiders (67)

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Founder of BiTHOUSE Projects - BAAR Art Journey

MATTHIAS ARNDT

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Grazyna Kulczyk

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Kamiar Maleki

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Gallery Weekend Berlin 2022

Tokini Peterside

Founder and Director, ART X Lagos

Poka-Yio

Founding Director of the Athens Biennale

Boris Ondreička

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Maribel Lopez

Director of ARCO

David Gryn

Founder and Director of Daata

Fondation Beyeler Audiovisual Broadcast

Fondation Beyeler and Nordstern Basel present Dixon x Transmoderna

Gary Yeh

Founder of ArtDrunk and Young Collector

WATCH: The Best of the BMW Art Guide

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Maike Cruse

2020 Gallery Weekend Berlin

Touria El Glaoui

Founding Director of 1-54 Contemporary African Art Fair

Johann König

Messe in St. Agnes

PArt - Producers Art Platform

A crisis initiative to help artists directly affected by the pandemic

Barbara Moore

CEO of Biennale of Sydney

Unique Collector’s Item

by Independent Collectors

Alix Dana

Fair Director at Independent

When Collectors are Able to Commission

by Nicole Büsing and Heiko Klaas

Juliet Kothe and Julia Rust

Initiators of Collection Night, Berlin

Marie-Anne McQuay

Curator of Wales in Venice, 58th Venice Biennale 2019

Dorothy and Herb Vogel

Two extraordinary art collectors

Heather Hubbs

Director at NADA

Every Art Collection Needs Space

by Nicole Büsing and Heiko Klaas

Collecting Art with François Pinault

Rudolf Stingel at Palazzo Grassi

A Common Ground

by Silvia Anna Barrilà

Caroline Vos

Director at Amsterdam Art Weekend

Hidden Collections

by Nicole Büsing and Heiko Klaas

Daniel Hug

Fair Director at Art Cologne

The Role of the Art Fair

by Silvia Anna Barrilà

Peter Bläuer

Director at LISTE

A Brush Against Nature

by Nicole Büsing and Heiko Klaas

Ilaria Bonacossa

Director of Artissima

Excessiveness, the Latent Danger of Collecting Art

by Independent Collectors

Jo Stella-Sawicka

Artistic Director at Frieze

Florence Bourgeois

Director at Paris Photo

Where Artists Can Work More Playfully

by Christiane Meixner

Specifically Commissioned

by Silvia Anna Barrilà

Manuela Mozo

Executive Director of UNTITLED, ART Miami and San Francisco

Important Museums and Private Collections

by Christiane Meixner

Susanna Corchia

Director of the Barcelona Gallery Weekend

Emilia van Lynden

Artistic Director at Unseen, Amsterdam

Carlos Urroz

Director at ARCOmadrid

Shoe Smudges Streaked Across the White Walls

by Christiane Meixner

Amanda Coulson

Director at VOLTA Basel

Douwe Cramer

Director at Singapore Contemporary

Art and Architecture – Attractive Allies

by Nicole Büsing and Heiko Klaas

Jo Baring

Curator of Sculpture Series, Masterpiece London

Bidders and Buyers

by Christiane Meixner

Anne Vierstraete

Managing Director at Art Brussels

Nanna Hjortenberg

Director at CHART

The Crucial Role of the New

by Independent Collectors

Makers and Believers

On Art History’s Most Famous Patrons

The Past is Back

And collectors are buying it up

Are Artists the Better Curators?

On the diminishing boundary between professions in the art world

The Digital Museum

On the importance of the museum’s web presence

The Man in the Middle

On the curator’s private and public engagements

A Private Matter?

On the importance of physical space for the value of art

Off the Wall

How museums contribute to the worth of artworks

Where to Go Next?

The fragmentation of Manhattan’s gallery scene

To Buy or Not to Buy

Collectors on their experiences of letting an artwork slip away

How to Pass On a Passion

On long-term challenges for new private museums