BMW Art Guide by Independent Collectors

Broad Minded

Artist Tomasz Kobialka on The Broad – Los Angeles, USA

Jeff Koons, "Rabbit", 1986. © Jeff Koons. Photo: Douglas M. Parker Studio, L.A.
Jeff Koons, "Rabbit", 1986. © Jeff Koons. Photo: Douglas M. Parker Studio, L.A.

Walking down the Grand Avenue in Los Angeles, right by the Museum of Contemporary Art (MOCA), you can’t help but be struck by the angular construction of The Broad and its bright white honeycomb exterior. Opened in 2015, and designed by the renowned architecture firm Diller Scofidio + Renfro, the museum is home to artworks from The Broad Collection. The museum founders, Eli and Edythe Broad, have been collecting postwar and contemporary art for over five decades and their collection is representative of some of the most important American and international artists from that period.

Jeff Koons, "Michael Jackson and Bubbles", 1988. © Jeff Koons. Photo: Douglas M. Parker Studio, L.A.
Jeff Koons, "Michael Jackson and Bubbles", 1988. © Jeff Koons. Photo: Douglas M. Parker Studio, L.A.
The Broad museum on Grand Avenue in downtown Los Angeles. Courtesy The Broad and DIller Scofidio + Renfro. Photo: Benny Chan.
The Broad museum on Grand Avenue in downtown Los Angeles. Courtesy The Broad and DIller Scofidio + Renfro. Photo: Benny Chan.

Spanning over 35 000 square meters and situated on two expansive floors, the museum’s inaugural installation has been carefully selected and curated – not an easy task given the diversity and breadth of the works housed in the collection (which are all stored and archived away securely onsite). Upon entering the lobby, visitors are greeted on the first floor by the Infinity Mirrored Room, the dazzling installation by Japanese artist Yayoi Kusama, which is also a very popular Instagram favorite among visitors. Moving through the first floor exhibition space, Takashi Murakami’s massive eighty-two-foot-long painting, In the Land of the Dead, Stepping on the Tail of a Rainbow, is an intense expression of sentiment and emotion. Illustrated in Murakami’s hyper-anime style, the painting was inspired by the 2011 Tōhoku earthquake and subsequent tsunami in Japan.

Installation of works by Christopher Wool and Jeff Koons in The Broad’s third-floor galleries. Courtesy The Broad and Diller Scofidio + Renfro. Photo: Bruce Damonte
Installation of works by Christopher Wool and Jeff Koons in The Broad’s third-floor galleries. Courtesy The Broad and Diller Scofidio + Renfro. Photo: Bruce Damonte

Taking the long escalator up to the third floor, popular American artists are well accounted for, including the likes of Roy Lichtenstein, Jean‐Michel Basquiat, Chris Wool and Jeff Koons. These obvious crowd pleasers are a strong aesthetic draw card for audiences well versed in popular contemporary culture. That’s not to say that The Broad is a one-liner. Popular works act as frame for perhaps less accessible, but equally important artists. Artists whose concerns are more cerebral and conceptual, including John Baldessari, Barbra Kruger and Joseph Beuys.

Yayoi Kusama, “Infinity Mirrored Room - The Souls of Millions of Light Years Away“, 2013. © Yayoi Kusama. Courtesy David Zwirner, New York
Yayoi Kusama, “Infinity Mirrored Room - The Souls of Millions of Light Years Away“, 2013. © Yayoi Kusama. Courtesy David Zwirner, New York
The Broad museum’s lobby with escalator. Courtesy The Broad and Diller Scofidio + Renfro. Photo: Iwan Baan
The Broad museum’s lobby with escalator. Courtesy The Broad and Diller Scofidio + Renfro. Photo: Iwan Baan
Barbara Kruger, "Untitled (Your body is a battleground)", 1989, © Barbara Kruger
Barbara Kruger, "Untitled (Your body is a battleground)", 1989, © Barbara Kruger
Roy Lichtenstein, "Live Ammo (Blang)", 1962. © Estate of Roy Lichtenstein. Photo: Douglas M. Parker Studio, L.A. – © Estate of Roy Lichtenstein / VG Bild-Kunst, Bonn 2017
Roy Lichtenstein, "Live Ammo (Blang)", 1962. © Estate of Roy Lichtenstein. Photo: Douglas M. Parker Studio, L.A. – © Estate of Roy Lichtenstein / VG Bild-Kunst, Bonn 2017

In addition to housing the collection, the museum acts as the headquarters to The Broad Art Foundation. The foundation runs an art-lending programme, which generously shares the experience of the collection with a worldwide network of museums and institutions. Recently the collection acquired Jordan Wolfson’s Untitled (Female Figure), a surreal animatronic-dancing robot that proved a showstopper when it was premiered at David Zwirner gallery in Manhattan late 2014. If this acquisition is anything to go by, we can be sure that The Broad will continue to be an exciting and engaging experience for locals and L.A. visitors alike.

Tomasz Kobialka is a Polish born, Australian artist currently doing his MA at Goldsmiths University in London. He is a contributing writer to Sleek Magazine.

More Information on The Broad

Collections (89)

Pinchuk Art Centre

Blue-chip contemporary in the first private museum in the former USSR

Kunst(Zeug)Haus

An extensive private collection of Swiss contemporary art of the last fifty years

Mathaf—Arab Museum of Modern Art

A Royal Collection Spanning 200 Years of Arab Art – Doha, Qatar

Sara Piccinini

Senior Coordinator, Collezione Maramotti - Reggio Emilia, Italy

Reflection and Speculation

Sammlung von Kelterborn – Frankfurt, Germany

KaviarFactory

DJ Cassy and Francesca Gavin meet with collectors Venke and Rolf A. Hoff in Henningsvær, Norway

Deichtorhallen Hamburg – Sammlung Falckenberg

Positions of social criticism in German and American contemporary art – Hamburg, Germany

Houghton Hall

Pari Ehsan and Francesca Gavin meet with collector Lord David Cholmondeley in King’s Lynn, Norfolk

The Walther Collection

Inside and Outside the Frame – Neu Ulm, Germany

Peter Ibsen Collection

Minimalist Works That Hone Your Sense for Detail – Copenhagen, Denmark

Initiating Dialogues

Sammlung Hoffmann – Berlin, Germany

The Mallin Collection & Buckhorn Sculpture Park

Andrea Denver and Francesca Gavin meet with collectors Sherry and Joel Mallin in Upstate New York

The Agah Uğur Collection

One of the Largest Video Art Collections in Istanbul, Turkey

KA Modern and Contemporary Art Space

900 Square Meters Dedicated to Lebanon’s Most Significant Artists – Beirut, Lebanon

Art About Beauty and Infirmity

Collezione De Iorio – Trento, Italy

Living Collection

Gary Yeh and Francesca Gavin meet with architect and collector William Lim in Hong Kong

Early Passions

Z Collection – Hong Kong, China

Infinite Interiors

Philara Collection – Dusseldorf, Germany

Papko Art Collection

Works of Turkish Modernism at the legendary Ralli Apartment in Istanbul

Risky Business

Astrup Fearnley Museet – Oslo, Norway

Fondazione Sandretto Re Rebaudengo

Pari Ehsan and Francesca Gavin meet with collector Patricia Sandretto Re Rebaudengo in Turin, Italy

Something Special, Something Sacred

The Goss-Michael Foundation – Dallas, United States of America

JAHM – Justin Art House Museum

Digital and Abstract Art — Melbourne, Australia

A More Democratic Art

MACBA – Museum of Contemporary Art of Buenos Aires, Argentina

Embracing the Accidental

Trajković Collection – Belgrade, Serbia

Galila's P.O.C.

A Collection Made up of Thematic Collections – Brussels, Belgium

Establishing Roots and Creating Links

The Ovidiu Șandor Collection – Timișoara, Romania

Instituto Figueiredo Ferraz

Abstract painting and concept art in Brazil’s interior – São Paulo

Conversation Pieces

KUNSTSAELE Berlin – Berlin, Germany

Magazzino Italian Art

Contemporary Italian Art on the Hudson River – New York

Slow Learning

de la Cruz Collection – Miami, United States of America

Zeitz Museum of Contemporary Art Africa

A venue for contemporary African art – Cape Town

The Elliott Eyes Collection

Engaging With the Collectors – Sydney

Foundation Francès

A French roadtrip reaching the radical reflections of artist Kader Attia

The Sublime Hyacinth Collection

Czech Art Meets Czech Design – Prague, Czech Republic

Marciano Art Foundation

Contemporary art at the Masonic temple – Los Angeles

Time Stamps

Julia Stoschek Collection – Berlin, Germany

Generative Grammars

Servais Family Collection – Brussels, Belgium

Chasing the Future

dslcollection – Paris, France

Charged Atmospheres

Transformer Station – Cleveland, United States of America

Places in, and out of, Time

Adrastus Collection – Arévalo, Spain

Eloquent Silences

The Givon Art Forum – Tel Aviv, Israel

Counting to Ten

Ten Cubed – Melbourne, Australia

Dispersing Narratives

The Wedge Collection – Toronto, Canada

Dialogues in Nature

Chatsworth – Bakewell, Great Britain

Present Pasts

The Feuerle Collection – Berlin, Germany

Space for the Future

The Vanhaerents Art Collection – Brussels, Belgium

Colección Contemporánea

A Global Collection from a Seasoned Art Collector In Mexico City

Adrastus Collection

A Collection That Shows the Diversity of Art in the Age of Globalization – Arevalo, Spain

Masters and Romantics

Collection Lambert – Avignon, France

Fondazione Rolla

A Collection of Modern and Contemporary Photography in Ticino

Finnish Rhapsody

Didrichsen Art Museum – Helsinki, Finland

Cranford Collection

One of Europe’s Most Important Collections with Renowned Contemporaries in Regent’s Park – London

Jean-Paul Najar Foundation

European-American Post-Minimalist Art in a Bauhaus-inspired building – Dubai

Treasure Hunt

The Wanås Foundation/Wanås Konst – Knislinge, Sweden

AMC Collezione Coppola

A Curious Collector Acquiring Art to Broaden his Understanding of the World

A Home for Light and Color

MALBA – Museo de Arte Latinoamericano de Buenos Aires

Newport Street Gallery

Damien Hirst’s ‘Murderme’ Collection finds a permanent home – London

Franks Suss Collection

A Duo Investing in Artists and Not Cashing In – Hong Kong, London and Sydney

Mallin Collection & Buckhorn Sculpture Park

A Magic Sculpture Garden in Westchester County – Pound Ridge, New York

Shine On

Wurlitzer – Berlin-Pied-à-Terre Collection – Berlin, Germany

Houghton Hall – King's Lynn

Lavish 18th Century interiors juxtaposed with contemporary outdoor sculpture

Venet Foundation

An Artist’s Take on Collecting in the South of France

G2 Kunsthalle

Large-scale paintings of the New Leipzig School in dialogue

The Immaculate Collection

Igal Ahouvi Art Collection – Tel Aviv, Israel

dslcollection

The best of Chinese contemporary art, available 24/7/365

Thoma Foundation

Two intimate art spaces in Chicago and Santa Fe encourage dialogue between work and viewer

Lyon Housemuseum

Located near Melbourne, Australia, collector Corbett Lyon designed the Housemuseum to share it with the public

Follow The Yellow Brick Road

Inhotim – Instituto de Arte Contemporânea e Jardim Botânico

Portraiture Confronting a Land’s Traumatic Past

The Walther Collection – Project Space New York – New York City

A Livable Art Collection

SØR Rusche Collection – Oelde/Berlin, Germany

Conceptual Authenticity

Sammlung Barbara und Axel Haubrok - haubrok projects - Berlin, Germany

A Self-taught Collector

Vass Collection - Veszprém, Hungary

Roots in Rotterdam

Concordia Collection - Rotterdam, Netherlands

Louvre goes Lens – and Pinault follows

How France’s most established museum and collector are redeveloping forgotten places

History Reinvented

Insights into the influential collection of Martin Parr

A Collection Which Never Sleeps

David Roberts Art Foundation – Great Britain, London

Get Lucky

David Walsh and his MONA

An Eye into a Secret World

SIP Shpilman Institute for Photography – Tel Aviv, Israel

Gifts for Philadelphia

Private collectors with a generous heart

A New Home for Miami’s Art Scene

On the opening of the Jorge M. Pérez Museum

Prima Materia at Punta Della Dogana

François Pinault Foundation - Venice, Italy

Eric and Jean Cass Collection

A private collection goes public

Bernardo Paz’s Transformative Museum

A closer look at Inhotim in Brazil

The Open Road to Jupiter

Robert & Nicky Wilson - Jupiter Artland

Collecting with an Impact

Dakis Joannou - Deste Foundation for Contemporary Art

Menil Collection Makeover

Starting with the parking lot

White Rabbit Collection

Chinese Contemporary Art – Australia, Sydney